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 Multi-Step process of our WM-Pro Search Engine Service
Routine on-going search engine placement maintenance is a month-to-month effort to improve the standing of your site where needed, maintain its search engine placement in the face of growing competition, and extend its reach to new search engines. We take no shortcuts and give each of the following search engine placement stages its due:
Data collection and general statistics
We analyze your site and compare it with data about your main competitors, especially those whose sites are performing better than yours. We also collect visitor statistics to learn where your visitors are coming from. We will compare this information with data collected after we begin promoting your site's search engine placement.
Keyword/phrase analysis and selection
We ensure that you are targeting the search phrases that your customers use to find you. Choosing the right search terms is crucial for effective search engine placement. This appears to be a simple, intuitive task, but it is in fact the result of complex research and statistical analysis. To find the most effective keywords for your site's search engine placement we cross-reference terms that appear on the site with our database of the most popular search terms used in real queries on the major search engines.
Meta tag surgery
The Title, Keywords, and Description tags of your site mean a lot to search engines. We optimize these components for your site based on our knowledge of current search engine placement trends. We recommend new Title, Keyword, and Description tags, and suggest other measures to make your pages more search-engine friendly.
Optimizing your pages
To optimize and increase the number of effective visitors to your site, we
optimize most of your pages for your keywords/phrases. Pages are specifically
optimized according to the different themes that are featured on your site.
Submission to search engines and directories
We submit your site manually to search engines and directories. We emphasize manually because most search engines have developed mechanisms against automatic submissions and because for a directory submission to be successful it must be designed very carefully. It is even more difficult to achieve a top search engine placement in a directory because they are compiled by human operators who evaluate every submission. The Yahoo! directory is very selective and has strict rules. Of all the listings, it is the most difficult. Therefore, to achieve top search engine placement in Yahoo! your site must submitted with utmost attention to detail.
Fine-tuning and Maintenance
After the submission work is completed, the iterative process of fine-tuning and search engine placement maintenance begins. Fine-tuning takes 4 to 6 months until a satisfactory search engine placement is achieved, during which time you receive regular search engine placement reports that let you track our work as we make your search engine placement increase.
After your site reaches the desired search engine placement on most of the engines, the on-going, long-term maintenance process begins.
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